Head of Americas Field and Channel Marketing, Axis Communications
In her current role with Axis Communications, Afton Lucente is chartered with leading and influencing Axis’ field and channel marketing teams. She sets the strategic and tactical direction for related marketing activities that meet pipeline growth targets by developing and implementing the marketing strategy, plan and budget. She works closely with business areas, regional leadership and the organization’s headquarters in Sweden, serving as a vital link between the teams and the broader marketing organization.
With more than 15 years of marketing and leadership experience, Lucente most recently served as the vice president of marketing at NSC Technologies, and previously served in leadership roles at NEOS, a consulting firm, and TRC Staffing Services.
Lucente is Lean Six Sigma Green Belt certified and serves on the Board of Directors for The Hope Box, an Atlanta-based nonprofit focused on rescuing abandoned babies, empowering women and uniting communities. She also serves on Georgia State University’s EMBA Alumni Board and is an EMBA mentor.