Senior Marketing Manager, CSG
Madison Southerlin (M.S. ’16) is a senior marketing manager of demand generation at CSG, where she develops innovative programs to grow the lead pipelines of clients. She’s been a driver of the organization’s customer experience business unit, spearheading the creation of integrated marketing plans that drive sales growth for the $100 million unit. Before to joining CSG in 2022, Southerlin was a senior marketing manager at Affinaquest, formerly SSB, where she led the development and execution of marketing plans for the agency’s collegiate athletics group, and managed its clients within the Atlantic Coast Conference and the Southeastern Conference. Southerlin was also an editor of the bestselling “Sports Marketing” textbook authored by the former chief executive of the Atlanta Hawks and Atlanta Thrashers, Dr. Bernie Mullin.
Southerlin stays connected with Georgia State through her active roles in the Alumni Ambassador and mentorship programs of the J. Mack Robinson College of Business. Her commitment to mentoring extends to her volunteering with the CSG's WeLead Mentor Program.